Why Live Training is a Non-Negotiable for Killer Sales Enablement

Effective sales enablement requires more than product knowledge; it demands confidence that only live training can provide.

These sessions foster interactive learning, address real-time queries, and cater to various learning styles, ensuring comprehensive understanding and retention.

Passive content alone cannot achieve this level of engagement and effectiveness.

Today, Ginevra Mambretti explores:

• How does live training build sales confidence?

• Why is interactive learning more effective than passive content?

• What are the benefits of real-time feedback during live training?

• How do live trainings accommodate different learning styles?

• Why is integrating live training into sales enablement strategies crucial?

As ChatGPT would put it, "in the fast-paced world of sales, staying ahead means more than just knowing your product’s features and benefits."

As a flesh-bodied product marketer would think, "what would make my sales enablement more effective?" I’m telling you, without live trainings, all your sales enablement initiatives just won't cut it.

Effectiveness in sales enablement is about more than just knowing your stuff; it’s about feeling super confident in that knowledge and being able to sell its value to customers.

This confidence comes from interactive learning experiences that go way beyond just reading or watching videos.

And for us sales enablement content creators, this means much more than just dumping a series of asset links and expecting your sales folks to learn them and use them.

Think about sales confidence for a second.

Live trainings give sales teams a chance to really get into the material. This hands-on approach helps them reinforce what they know, clear up any doubts, and build the confidence they need to sell like pros.

Without live training, there’s no immediate way to get those burning questions answered, leaving reps feeling unsure.

Sales teams are used to learning through live trainings - they thrive in role plays, war rooms, and live onboardings.

When we create content for customers, we know that different people learn in different ways, so we create state-of-the-art landing pages that offer a mix of video, visual, and written content.

The same goes for sales enablement.

Some folks get it better by reading, others by seeing, and many by doing. Live trainings make sure we’re covering all the bases, making learning more inclusive and effective.

Plus, live trainings are perfect for reinforcing new features and product capabilities. They keep everything fresh in the team’s minds, so they’re always ready to pitch the latest updates.

Regular live sessions make sure this knowledge stays top of mind. We know a big part of product marketing is not only marketing and educating externally but doing the same internally.

One big downside to just rolling out passive content is the lack of instant feedback. Live trainings let sales teams ask questions and get answers on the spot.

This real-time interaction is gold for clearing up confusion and deepening understanding, making sure any misconceptions are quickly sorted out.

To wrap it up, sales enablement without live training?

No way.

These sessions boost confidence, cater to different learning styles, enhance retention, and allow for real-time interaction.

Relying only on passive content leaves too many gaps.

For sales teams to truly crush it, they need the comprehensive, interactive experience that only live training provides.

So, if you want your team to thrive, integrating live training into your strategy isn’t just a nice-to-have—it’s a must-have.

Let’s have a discussion

Join Ginevra Mambretti on the Spiky Growth podcast where we’ll discuss this topic in more detail.