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Oliver Buchannon
Ilia Markov
Chasing full-funnel marketing attribution is a fool's errand

Jun 11, 2024

•

6 min read

Chasing full-funnel marketing attribution is a fool's errand

Being data-driven at any cost comes with hidden costs

Ilia Markov
Ilia Markov

Spiky Growth

Spiky points-of-view that challenge commonly-held marketing, product & people practices which limit SaaS growth.

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